When news about Minnesota Vikings QB Brett Favre’s sexting scandal with former Playboy model and TV personality Jenn Sterger was making waves, I was producing a feature for Playboy called The Real Girls of The Jersey Shore. One of the models in the shoot was Jenn Sterger’s best friend. I called her to see if she knew anything about the scandal and worked with Playboy Radio to get her onto the morning show auspiciously to promote the feature, but mostly to talk about Brett Favre. After the show I coordinated with Playboy Radio to get the audio and posted the story to Playboy’s new SFW website TheSmokingJacket.com. I worked with our Director of Social Media to promote the story and we reached out to DeadSpin to let them know that we could corroborate their story. Deadspin ran with it. Very quickly, Allison Torres and TheSmokingJacket were the talk of sports media.