With less than a week before the print deadline for the January 2012 issue of Playboy Magazine, Bud Light committed to a print campaign for that issue.
I put together a budget for immediate approval. My team booked photographer, studio, crew and four days later I produced the photo shoot. We handled last minute travel arrangements for our model Jaime Edmondson. I found a local t-shirt printing company that could create custom Bud Light football shirts on short order. I personally handled wardrobe styling and some of the prop styling.