Playboy partnered with Bud Light for the 2011 Superbowl. I wrote, produced, and directed a series of viral commercials to promote Bud Light’s Bud Light Hotel sweepstakes. I worked directly with Bud Light’s creative agency and their legal department to develop the script.
I supervised a production crew of 15, multiple models, and production management associates. I provided creative direction and supervised the edit of :15, :30, :60, and :90 second spots.
The videos ran on Playboy.com, TheSmokingJacket.com, Yahoo.com, ESPN.com, and other sites in Bud Light’s advertising network.