I produced Playboy’s holiday campaign 2011 for Coty Fragrances. Coty manufactures the Playboy cologne and perfume and was promoting two new colognes: New York Playboy and Miami Playboy. The campaign featured display ads, homepage takeovers, and a video to be featured on Playboy.com and The Playboy Audience Network (YouTube, Break.com, Daily Motion, Metacafe, etc.). I worked with the agency and the client to settle on a concept and script the questions for man-on-the-street interviews with passers by in New York City and Miami reacting to the two colognes.
I supervised two production management associates in pre-production. We booked local video crews, hair stylists, makeup artists, and wardrobe stylists in each city. In New York and Miami, I supervised production and directed the video. I provided creative direction and supervised the edit in post-production.