Coty / Playboy Fragrances – Holiday Campaign 2011

I produced Playboy’s holiday campaign 2011 for Coty Fragrances.  Coty manufactures the Playboy cologne and perfume and was promoting two new colognes: New York Playboy and Miami Playboy.  The campaign featured display ads, homepage takeovers, and a video to be featured on Playboy.com and The Playboy Audience Network (YouTube, Break.com, Daily Motion, Metacafe, etc.).  I worked with the agency and the client to settle on a concept and script the questions for man-on-the-street interviews with passers by in New York City and Miami reacting to the two colognes.

I supervised two production management associates in pre-production.  We booked local video crews, hair stylists, makeup artists, and wardrobe stylists in each city.  In New York and Miami, I supervised production and directed the video.  I provided creative direction and supervised the edit in post-production.

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