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Seagram’s 7Crown Whiskey: Stone Cherry vs. Dark Honey

I produced Playboy.com’s entire Seagram’s 7Crown Dark Honey and Stone Cherry Whiskey campaigns.  This included a sweepstakes, recipe pages, landing pages, and a series of viral videos.

I co-wrote, directed, and produced these commercials supervising a 16 person crew.  I put together the budget, scouted locations, booked crew, and supervised several production management associates in pre-production.  7Crown and their agency required storyboards and I supervised their creation and development as well.  I supervised multiple video editors and motion graphics artists in post-production and worked with 7Crown’s legal team on multiple revisions.

Fun fact: I also played the role of the “angry” director in each video.

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