I produced Playboy’s campaign for Sega’s House of the Dead: Overkill. The campaign included display ads, homepage and feature section takeovers, and a video PSA for Playboy.com and The Playboy Audience Network (YouTube, Break.com, Daily Motion, Metacafe, etc.).
I developed the budget and the concept for the feature with the client and their creative agency. I wrote the script for the Zombie PSA. I supervised two production management associates in pre-production. We booked crew, videographer, hair stylist, and makeup artist. I also found and booked a body paint artist with horror film experience to style our zombie. I was also wardrobe and prop stylist. I directed and produced the shoot, supervising a 10 person crew. I provided creative direction and supervised post-production.
We finished production early and I had our models film a few added scenes, one of which – Zombie Piano Duet – the client loved and we used as added value for the campaign.