Zombie PSA

Zombie Heart and Soul

Zombie PSA

Sega – House of the Dead: Overkill Zombie PSA

I produced Playboy’s campaign for Sega’s House of the Dead: Overkill.  The campaign included display ads, homepage and feature section takeovers, and a video PSA for Playboy.com and The Playboy Audience Network (YouTube, Break.com, Daily Motion, Metacafe, etc.).

I developed the budget and the concept for the feature with the client and their creative agency.  I wrote the script for the Zombie PSA.  I supervised two production management associates in pre-production.  We booked crew, videographer, hair stylist, and makeup artist. I also found and booked a body paint artist with horror film experience to style our zombie.  I was also wardrobe and prop stylist.  I directed and produced the shoot, supervising a 10 person crew.  I provided creative direction and supervised post-production.

We finished production early and I had our models film a few added scenes, one of which – Zombie Piano Duet – the client loved and we used as added value for the campaign.


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