In 2011, Playboy was preparing to launch one of their most ambitious cross-platform franchises yet: Camp Playboy. Camp Playboy was a feature in Playboy magazine, a massive movie premiere party at Comic-Con, and a TV show on PlayboyTV. An online component was needed and I was the producer assigned to create an innovative way to promote the feature on Playboy.com. In lieu of a traditional trailer, I created a video based choose your own adventure-esque game called Sneak Into Camp Playboy. I wrote and adapted the script to fit with the story of the show and worked with PlayboyTV’s producers to piggyback my production onto theirs. I directed and produced the shoot on location in Big Bear, CA and had direct supervision over post-production. Sneak Into Camp Playboy was a top revenue generating feature for Playboy’s Cyber Club for several months. Directing Playmates is always fun, but directing Dustin Diamond – better known as Screech on Saved By The Bell – and Barry Williams – aka Greg Brady from The Brady Bunch – was the highlight of the project.
Welcome To Camp! (Featuring The Brady Bunch's Barry Williams)