With a week before an international conference where TRU was launching a the TRU Global research division, I was asked to create a video explaining TRU to an audience of potential clients and teams from other companies owned by our new parent company, Kantar. My boss suggested a rap video.
One of my coworkers wrote the music and I wrote the lyrics for a song. I then produced, directed, and edited a music video for the event. The video was also featured on the company website www.tru-insight.com.