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TRU – “Who We Are” music video

With a week before an international conference where TRU was launching a the TRU Global research division, I was asked to create a video explaining TRU to an audience of potential clients and teams from other companies owned by our new parent company, Kantar.  My boss suggested a rap video.

One of my coworkers wrote the music and I wrote the lyrics for a song.  I then produced, directed, and edited a music video for the event.  The video was also featured on the company website www.tru-insight.com.

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